Friday, 26 March 2010
The YSL Ad
Wednesday, 24 March 2010
Logo
the Moodboard
And the furnishing pieces I used for the moodboard are actually from the Yves Saint Laurent collection that was auctioned, trying to stay as true to the real thing as possible.
Oh, one word to spell the idea out, I'm planning to open a boutique hotel converted from Yves Saint Laurent's former residence, on 55 Rue de Babylone in Paris. It will be owned by the YSL brand, this stretch is aiming to revive the identity of the brand, by opening the window to the designer's life, to show the great artistic, influencial essence of the brand.
The pen portrait
Monday, 15 March 2010
Old World Charm: more hotel examples
Greenwich Hotel in New York is developed by Robert DeNiro, its style was described as a 'discreet member's club', the seemingly casual settings creates an inviting atmosphere, yet every detail has been carefully sought after, prevents the place from looking dated.
The Greenwich Hotel doesn't shout 'luxury', but do check out the price chart, very discreet indeed. (Especially for the Americans, perhaps?)
Another example is Hotel Daniel Paris, with only 26 rooms including 7 suites, it is a true gem hidden in the centre of the city. Decorated in style of the French XVIII century, blended with influences from the Orient, Hotel Daniel is a haven of elegance.
Also, enclose the rates:
RATES 2010 |
Classic Room, single occupancy 350 € |
Inspiration Then & Now:Cristal Room
Once again, the Vicomtesse had set a fine example for the house of Yves Saint Laurent to follow.
Designer Pad: 55 Rue de Babylone
The palatial 5,400-square-foot home at 55 Rue de Babylone on the Left Bank also features a slightly smaller garden. Early Modernism forms the soul of the neat and simple architecture style at the duplex, combined with Art Deco and the taste for the exotic; the major influence in the decorating and collecting was the revolutionary Vicomtesse Marie-Laure de Noailles with her quirky eclectic choices of furnishings and art pieces. All that showed respect for the past and, at the same time, audacity and understanding for contemporary art. It was about taste, not works. And one thing above all: the most exacting standards.