The slogan of the Ad for YSL hotel--'Maison Saint Laurent, destination in itsel'. The video follows a young lady's wandering footsteps in Paris, until she discovers the Saint Laurent hotel, looks like a new world just openes in front of her, everythings starts to fill with colours, presenting the joyful flair of the venue.
Friday, 26 March 2010
Wednesday, 24 March 2010
The Dining Room and Lounge
A word: the dining room is called SALON ROUGE and the lounge cafe/bar MONO, (for obvious reasons.)
Logo
I choose orchid for the logo of the YSL hotel, because it's a favorite of the designer, and orchid arrangements was seen throughout his house for display. Again the colours are taken from the brands classic logos.
the Moodboard
Just a collage for the theme of the hotel, well it took quite long to assemble. It's basically a wall of pictures all showing elegant ladies dining drinking and chilling. Hopefully to create the automosphere of the hotel.
And the furnishing pieces I used for the moodboard are actually from the Yves Saint Laurent collection that was auctioned, trying to stay as true to the real thing as possible.
Oh, one word to spell the idea out, I'm planning to open a boutique hotel converted from Yves Saint Laurent's former residence, on 55 Rue de Babylone in Paris. It will be owned by the YSL brand, this stretch is aiming to revive the identity of the brand, by opening the window to the designer's life, to show the great artistic, influencial essence of the brand.
And the furnishing pieces I used for the moodboard are actually from the Yves Saint Laurent collection that was auctioned, trying to stay as true to the real thing as possible.
Oh, one word to spell the idea out, I'm planning to open a boutique hotel converted from Yves Saint Laurent's former residence, on 55 Rue de Babylone in Paris. It will be owned by the YSL brand, this stretch is aiming to revive the identity of the brand, by opening the window to the designer's life, to show the great artistic, influencial essence of the brand.
The pen portrait
I know this is someone FAMOUS, but Carla Bruni is the ideal YSL customer. During her modelling years, she walked many YSL shows and a lot of them finales. So... check it out.
Monday, 15 March 2010
Old World Charm: more hotel examples
Here are two examples of boutique hotels that could be used as examples for the YSL project, although differ in style, they both have one thing in common: the old school charm.
Greenwich Hotel in New York is developed by Robert DeNiro, its style was described as a 'discreet member's club', the seemingly casual settings creates an inviting atmosphere, yet every detail has been carefully sought after, prevents the place from looking dated.
The Greenwich Hotel doesn't shout 'luxury', but do check out the price chart, very discreet indeed. (Especially for the Americans, perhaps?)
Another example is Hotel Daniel Paris, with only 26 rooms including 7 suites, it is a true gem hidden in the centre of the city. Decorated in style of the French XVIII century, blended with influences from the Orient, Hotel Daniel is a haven of elegance.
Also, enclose the rates:
Greenwich Hotel in New York is developed by Robert DeNiro, its style was described as a 'discreet member's club', the seemingly casual settings creates an inviting atmosphere, yet every detail has been carefully sought after, prevents the place from looking dated.
The Greenwich Hotel doesn't shout 'luxury', but do check out the price chart, very discreet indeed. (Especially for the Americans, perhaps?)
Another example is Hotel Daniel Paris, with only 26 rooms including 7 suites, it is a true gem hidden in the centre of the city. Decorated in style of the French XVIII century, blended with influences from the Orient, Hotel Daniel is a haven of elegance.
Also, enclose the rates:
RATES 2010 |
| Classic Room, single occupancy 350 € |
Inspiration Then & Now：Cristal Room
After deciding to open a boutique hotel/lounge and dining place for YSL at the late designer's Parisian home; I went on researching a few luxury hotels targeting the similar market. And got quite some inspirations!
I first looked at the Cristal Room Baccarat, the former dining room of Vicomtesse Marie-Laure de Noailles in Paris, of which Yves Saint Laurent admired the magical style and called it the 'Eighth Wonder of the World'. The Vicomtesse' home was redecorated by Philippe Starck and today houses the prestigious Musee Baccarat. Philippe Starck chose to preserve its original design while giving it a necessary touch of modernism, revealed its rejuvenated new life.
Once again, the Vicomtesse had set a fine example for the house of Yves Saint Laurent to follow.
Once again, the Vicomtesse had set a fine example for the house of Yves Saint Laurent to follow.
Designer Pad: 55 Rue de Babylone
Yves Saint Laurent’s Parisian duplex which housed many of his prized possessions is now on the market, with an asking price of approximately $30 million.
The palatial 5,400-square-foot home at 55 Rue de Babylone on the Left Bank also features a slightly smaller garden. Early Modernism forms the soul of the neat and simple architecture style at the duplex, combined with Art Deco and the taste for the exotic; the major influence in the decorating and collecting was the revolutionary Vicomtesse Marie-Laure de Noailles with her quirky eclectic choices of furnishings and art pieces. All that showed respect for the past and, at the same time, audacity and understanding for contemporary art. It was about taste, not works. And one thing above all: the most exacting standards.
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