The slogan of the Ad for YSL hotel--'Maison Saint Laurent, destination in itsel'. The video follows a young lady's wandering footsteps in Paris, until she discovers the Saint Laurent hotel, looks like a new world just openes in front of her, everythings starts to fill with colours, presenting the joyful flair of the venue.
Friday, 26 March 2010
Wednesday, 24 March 2010
The Dining Room and Lounge
A word: the dining room is called SALON ROUGE and the lounge cafe/bar MONO, (for obvious reasons.)
Logo
I choose orchid for the logo of the YSL hotel, because it's a favorite of the designer, and orchid arrangements was seen throughout his house for display. Again the colours are taken from the brands classic logos.
the Moodboard
Just a collage for the theme of the hotel, well it took quite long to assemble. It's basically a wall of pictures all showing elegant ladies dining drinking and chilling. Hopefully to create the automosphere of the hotel.
And the furnishing pieces I used for the moodboard are actually from the Yves Saint Laurent collection that was auctioned, trying to stay as true to the real thing as possible.
Oh, one word to spell the idea out, I'm planning to open a boutique hotel converted from Yves Saint Laurent's former residence, on 55 Rue de Babylone in Paris. It will be owned by the YSL brand, this stretch is aiming to revive the identity of the brand, by opening the window to the designer's life, to show the great artistic, influencial essence of the brand.
And the furnishing pieces I used for the moodboard are actually from the Yves Saint Laurent collection that was auctioned, trying to stay as true to the real thing as possible.
Oh, one word to spell the idea out, I'm planning to open a boutique hotel converted from Yves Saint Laurent's former residence, on 55 Rue de Babylone in Paris. It will be owned by the YSL brand, this stretch is aiming to revive the identity of the brand, by opening the window to the designer's life, to show the great artistic, influencial essence of the brand.
The pen portrait
I know this is someone FAMOUS, but Carla Bruni is the ideal YSL customer. During her modelling years, she walked many YSL shows and a lot of them finales. So... check it out.
Monday, 15 March 2010
Old World Charm: more hotel examples
Here are two examples of boutique hotels that could be used as examples for the YSL project, although differ in style, they both have one thing in common: the old school charm.
Greenwich Hotel in New York is developed by Robert DeNiro, its style was described as a 'discreet member's club', the seemingly casual settings creates an inviting atmosphere, yet every detail has been carefully sought after, prevents the place from looking dated.
The Greenwich Hotel doesn't shout 'luxury', but do check out the price chart, very discreet indeed. (Especially for the Americans, perhaps?)
Another example is Hotel Daniel Paris, with only 26 rooms including 7 suites, it is a true gem hidden in the centre of the city. Decorated in style of the French XVIII century, blended with influences from the Orient, Hotel Daniel is a haven of elegance.
Also, enclose the rates:
Greenwich Hotel in New York is developed by Robert DeNiro, its style was described as a 'discreet member's club', the seemingly casual settings creates an inviting atmosphere, yet every detail has been carefully sought after, prevents the place from looking dated.
The Greenwich Hotel doesn't shout 'luxury', but do check out the price chart, very discreet indeed. (Especially for the Americans, perhaps?)
Another example is Hotel Daniel Paris, with only 26 rooms including 7 suites, it is a true gem hidden in the centre of the city. Decorated in style of the French XVIII century, blended with influences from the Orient, Hotel Daniel is a haven of elegance.
Also, enclose the rates:
RATES 2010 |
| Classic Room, single occupancy 350 € |
Inspiration Then & Now：Cristal Room
After deciding to open a boutique hotel/lounge and dining place for YSL at the late designer's Parisian home; I went on researching a few luxury hotels targeting the similar market. And got quite some inspirations!
I first looked at the Cristal Room Baccarat, the former dining room of Vicomtesse Marie-Laure de Noailles in Paris, of which Yves Saint Laurent admired the magical style and called it the 'Eighth Wonder of the World'. The Vicomtesse' home was redecorated by Philippe Starck and today houses the prestigious Musee Baccarat. Philippe Starck chose to preserve its original design while giving it a necessary touch of modernism, revealed its rejuvenated new life.
Once again, the Vicomtesse had set a fine example for the house of Yves Saint Laurent to follow.
Once again, the Vicomtesse had set a fine example for the house of Yves Saint Laurent to follow.
Designer Pad: 55 Rue de Babylone
Yves Saint Laurent’s Parisian duplex which housed many of his prized possessions is now on the market, with an asking price of approximately $30 million.
The palatial 5,400-square-foot home at 55 Rue de Babylone on the Left Bank also features a slightly smaller garden. Early Modernism forms the soul of the neat and simple architecture style at the duplex, combined with Art Deco and the taste for the exotic; the major influence in the decorating and collecting was the revolutionary Vicomtesse Marie-Laure de Noailles with her quirky eclectic choices of furnishings and art pieces. All that showed respect for the past and, at the same time, audacity and understanding for contemporary art. It was about taste, not works. And one thing above all: the most exacting standards.
Yves Saint Laurent- the life-long collection
At the end of February 2009, the extraordinary art collection that the late Yves Saint Laurent took a lifetime to assemble his partner Pierre Bergé- a collection that runs from the Renaissance to Picasso and Matisse, from French enamels to African wood carvings - has been put under the hammer by Christie's, Paris.
Bailed as “the sale of the century,” the auction brought in $483 million over three days, in great testament to Saint Laurent's legacy the collection set a world record for the most valuable private collection ever sold at auction and the highest grossing sale in the history of Europe despite the economic downturn.
Less known to the public than his fashion creation, art was the greatest passion of Saint Laurent's, he was influenced tremendously by art (Mondrian and Picasso to name an obvious few) in his designs.
Bailed as “the sale of the century,” the auction brought in $483 million over three days, in great testament to Saint Laurent's legacy the collection set a world record for the most valuable private collection ever sold at auction and the highest grossing sale in the history of Europe despite the economic downturn.
Less known to the public than his fashion creation, art was the greatest passion of Saint Laurent's, he was influenced tremendously by art (Mondrian and Picasso to name an obvious few) in his designs.
Sunday, 14 March 2010
Yves Saint Laurent- the designer
A towering figure of 20th century fashion, Saint Laurent was widely considered the last of a generation that included Christian Dior and Coco Chanel and made Paris the fashion capital of the world, with the Rive Gauche, or Left Bank, as its elegant headquarters.
From the first YSL tuxedo and his trim pantsuits to see-through blouses, safari jackets and beatnik ensamble, the designer continues to push fashion boudaries whlie never compromising on style. Yves Saint Laurent is synonymouse with elegance, innovation and flair.
Life time partner Pierre Berge has said that Saint Laurent's gift to fashion was that he empowered women after Chanel had freed them. underlined Saint Laurent's statement on equality of the sexes. He showed that women could wear "men's clothes," which when tailored to the female form became an emblem of elegant femininity.
When the designer announced his retirement in 2002 and the closure of the Paris-based haute couture house he had founded 40 years earlier, it was mourned in the fashion world as the end of an era.
"More than any other designer since Chanel, YSL represented Paris as the style leader," The Independent of London wrote in an editorial after Saint Laurent's retirement. "By putting a woman in a man's tuxedo, he changed fashion forever, in a style that never dated." In his own words, Saint Laurent said he felt "fashion was not only supposed to make women beautiful, but to reassure them, to give them confidence, to allow them to come to terms with themselves."
Life time partner Pierre Berge has said that Saint Laurent's gift to fashion was that he empowered women after Chanel had freed them. underlined Saint Laurent's statement on equality of the sexes. He showed that women could wear "men's clothes," which when tailored to the female form became an emblem of elegant femininity.
When the designer announced his retirement in 2002 and the closure of the Paris-based haute couture house he had founded 40 years earlier, it was mourned in the fashion world as the end of an era.
"More than any other designer since Chanel, YSL represented Paris as the style leader," The Independent of London wrote in an editorial after Saint Laurent's retirement. "By putting a woman in a man's tuxedo, he changed fashion forever, in a style that never dated." In his own words, Saint Laurent said he felt "fashion was not only supposed to make women beautiful, but to reassure them, to give them confidence, to allow them to come to terms with themselves."
Brand Research- Yves Saint Laurent
Founded in 1961, Yves Saint Laurent is one of the greatest fashion names of the 20th century. Throughout the years, the designer had many groundbreaking innovations for women's clothing.Yves Saint Laurent was the first Couture house to launch a ready to wear line in 1966, in a collection called Rive Gauche.
In 1999, the Gucci Group (the luxury division of the PPR Group) acquired Yves Saint Laurent, and positioned the brand at the top end of the luxury goods markets. Under the Creative Director Stefano Pilati, the brand has renewed the exceptional legacy of its founder while bringing a contemporary approach to its collections, which combine elegance, top-quality fabrics, refined and discreet but recognizable details.
Today Yves Saint Laurent's collections include women's and men's ready-to-wear, shoes, handbags, small leather goods, jewellery, scarves, ties and eyewear.
Thursday, 11 March 2010
Come dine with me
When you thought that the term 'eye candy' was just a metaphor, fashion designers had put their logos on the plate. Here's a tour:
The Gucci Cafe in Milan and Tokyo.
Just Cavalli Cafe & Bar, Milan.
Dolce & Gabbana Gold Restaurant, Milan.
Enjoy!
The Gucci Cafe in Milan and Tokyo.
Just Cavalli Cafe & Bar, Milan.
Dolce & Gabbana Gold Restaurant, Milan.
Enjoy!
More designer hotels
Joining the line here, the Maison Moschino in Milan, it has modern deco through out and 62 themed room plus two suites.
Also check out the Hotel Missoni in Edinburgh, famed for its knitwear and colourful zig zag prints, the house of Missoni had made sure the style carries through tastefully.
Finally, presents the Palazzo Varsace on the Gold Coast, Australia. Having seventy-two neighbouring condominiums, three restaurants and a private marina; the complex truly reflects the Versace extravanganza.
Also check out the Hotel Missoni in Edinburgh, famed for its knitwear and colourful zig zag prints, the house of Missoni had made sure the style carries through tastefully.
Finally, presents the Palazzo Varsace on the Gold Coast, Australia. Having seventy-two neighbouring condominiums, three restaurants and a private marina; the complex truly reflects the Versace extravanganza.
Du Petit Moulin by Chrixian Lacroix
The French couturier renovated a 17th Century bakery house, turned it into this eccentric boutique hotel. Du Petit Moulin features 17 guest rooms, each one of them decorated in different ways to reflect the designer's taste and style, almost a life size dollhouse!
Wednesday, 10 March 2010
Research: Designer Hotel--Armani
Ever since Mr. Armani presented the concept to opened his first hotel in Dubai, he has set a new trend for fashion houses to follow.
Armani’s signature style is woven into each of the 160 guest rooms and suites as the designer oversees all aspect of content design and style within the project. Set to open on 18th March 2010, the hotel is home to eight unique dining experiences, in addition to culinary excellence, the premise would also include the first in-hotel Armani Spa.
Armani Hotel Dubai will be the first hotel to bring to life the Stay with Armani promise.
Armani’s signature style is woven into each of the 160 guest rooms and suites as the designer oversees all aspect of content design and style within the project. Set to open on 18th March 2010, the hotel is home to eight unique dining experiences, in addition to culinary excellence, the premise would also include the first in-hotel Armani Spa.
Armani Hotel Dubai will be the first hotel to bring to life the Stay with Armani promise.
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